Tata Sumo 4×4 launch soon for compete Fortuner and Thar in off-road

Tata Sumo 4×4 : In a surprising move that’s set to shake up the Indian off-road vehicle market, Tata Motors is reportedly gearing up to relaunch its iconic Sumo model as a formidable 4×4 contender.

This bold step aims to challenge established players like the Toyota Fortuner and Mahindra Thar in the increasingly popular off-road segment.

Let’s delve into the details of this exciting development and what it could mean for off-road enthusiasts and the Indian automotive landscape.

Tata Sumo 4×4 The Return of a Legend

The Tata Sumo, once a ubiquitous sight on Indian roads, is poised for a comeback that promises to be more rugged and capable than ever before.

Sources close to the company suggest that the new Sumo 4×4 will be a ground-up redesign, retaining the boxy, utilitarian charm of its predecessor while incorporating modern design elements and cutting-edge off-road technology.

Design and Exterior

The new Sumo 4×4 is expected to feature a bold, muscular design that pays homage to its roots while embracing contemporary styling cues. Key design elements are rumored to include:

  • A imposing front grille with the Tata logo prominently displayed
  • LED headlamps and fog lamps for improved visibility in challenging conditions
  • Flared wheel arches to accommodate larger off-road tires
  • Robust skid plates to protect vital components during off-road excursions
  • A functional roof rack for additional cargo capacity
  • Multiple body configurations, including a hardtop and a possible convertible option to directly compete with the Mahindra Thar

Powertrain and Performance

To compete with the likes of the Fortuner and Thar, the Sumo 4×4 is expected to offer a range of powerful and efficient powertrains:

  1. Diesel Option:
    • A new 2.2-liter turbocharged diesel engine
    • Estimated output of 170 HP and 400 Nm of torque
    • Compliant with the latest BS6 Phase 2 emission norms
  2. Petrol Option:
    • A 2.0-liter turbocharged petrol engine
    • Estimated output of 150 HP and 320 Nm of torque

Both engines are likely to be paired with a 6-speed manual transmission as standard, with an optional 6-speed automatic for those who prefer a more relaxed driving experience.

Tata Sumo 4×4 Off-Road Capabilities

The heart of the new Sumo 4×4 will be its advanced four-wheel-drive system. Tata is reportedly leveraging its expertise from owning Jaguar Land Rover to develop a highly capable off-road system that includes:

  • Selectable 4WD modes (2H, 4H, and 4L)
  • Electronic locking differentials (front and rear)
  • Hill Descent Control
  • Advanced Terrain Response System with multiple drive modes (Sand, Mud, Snow, Rock)
  • Impressive approach, departure, and breakover angles
  • Substantial ground clearance (expected to be around 220mm)
  • Water wading capability of up to 700mm

These features are designed to make the Sumo 4×4 a serious contender in the off-road arena, capable of tackling challenging terrain with ease.

Interior and Features

Inside, the new Sumo 4×4 is expected to offer a blend of ruggedness and comfort, with features that cater to both off-road enthusiasts and family users:

  • Durable, easy-to-clean upholstery options
  • A modern infotainment system with a large touchscreen display
  • Smartphone connectivity (Apple CarPlay and Android Auto)
  • Multi-function steering wheel with controls for audio and cruise control
  • Climate control system
  • Optional leather upholstery for higher trims
  • Ample storage compartments and cubby holes

Safety features are also expected to be comprehensive, including:

  • Multiple airbags
  • ABS with EBD
  • Electronic Stability Program (ESP)
  • Traction Control
  • 360-degree camera system for improved visibility during off-road maneuvers
  • Tire pressure monitoring system

Tata Sumo 4×4 Market Positioning and Competition

The relaunch of the Sumo as a capable 4×4 is a strategic move by Tata to capture a slice of the growing off-road vehicle market in India.

By positioning the Sumo 4×4 between the Mahindra Thar and the Toyota Fortuner, Tata aims to offer a vehicle that combines the ruggedness of the former with the practicality and comfort of the latter.

Key competitors in this segment include:

  1. Mahindra Thar: The current darling of the Indian off-road scene, known for its iconic design and capable 4×4 system.
  2. Toyota Fortuner: A premium SUV with excellent off-road credentials and a strong brand reputation.
  3. Force Gurkha: A niche player with a cult following among hardcore off-road enthusiasts.
  4. Maruti Suzuki Jimny: The newly launched compact off-roader that’s garnered significant interest.

Tata Sumo 4×4 Expected Pricing and Launch Timeline

While official pricing details are yet to be announced, industry insiders speculate that the Tata Sumo 4×4 could be priced competitively in the range of:

  • Base variant: ₹15-18 lakhs

  • Top-end variant: ₹22-25 lakhs (ex-showroom)

This pricing strategy would position the Sumo 4×4 as an attractive option for buyers looking for a capable off-roader without breaking the bank.

As for the launch timeline, sources suggest that Tata could unveil the new Sumo 4×4 at the 2025 Auto Expo, with sales commencing in the latter half of the year.

Tata Sumo 4×4 The Bigger Picture: Tata’s Off-Road Ambitions

The relaunch of the Sumo as a 4×4 is part of Tata’s larger strategy to strengthen its presence in the SUV and off-road segments. This move comes on the heels of successful launches like the Nexon, Harrier, and Safari, which have helped Tata gain significant market share in the SUV space.

By introducing a dedicated off-road vehicle, Tata aims to:

  1. Tap into the growing enthusiasm for off-road and adventure vehicles in India
  2. Showcase its engineering capabilities and leverage JLR’s off-road expertise
  3. Offer a homegrown alternative to established international brands
  4. Cater to the diverse needs of Indian consumers, from urban dwellers to rural users

Potential Challenges and Opportunities

While the relaunch of the Sumo 4×4 is an exciting prospect, Tata will face several challenges:

  1. Establishing credibility in the off-road segment dominated by established players
  2. Balancing off-road capability with on-road comfort and refinement
  3. Pricing the vehicle competitively while offering advanced features
  4. Managing production and supply chain in the face of global semiconductor shortages

However, the opportunities are equally significant:

  1. Capitalizing on the nostalgic value of the Sumo brand
  2. Offering a versatile vehicle that appeals to both off-road enthusiasts and family users
  3. Potential for exports to other markets with demand for rugged, affordable 4×4 vehicles
  4. Strengthening Tata’s overall brand image as a maker of capable and reliable vehicles

Tata Sumo 4×4 Conclusion: A New Chapter in Indian Off-Roading

The rumored launch of the Tata Sumo 4×4 represents more than just a new product; it’s a bold statement of intent from one of India’s largest automakers.

By reviving the Sumo nameplate and infusing it with modern technology and off-road prowess, Tata is not only honoring its heritage but also looking firmly towards the future.

For off-road enthusiasts, the prospect of a capable, homegrown 4×4 that can challenge established players is undoubtedly exciting.

If Tata can deliver on the promises of ruggedness, capability, and value, the new Sumo 4×4 could very well become a game-changer in the Indian automotive landscape.

As we await official confirmation and more details from Tata Motors, one thing is clear – the off-road vehicle segment in India is set to become even more competitive and exciting.

Whether you’re a die-hard off-road enthusiast or simply someone who appreciates a vehicle that can handle any terrain, the return of the Tata Sumo as a 4×4 contender is definitely something to watch out for.

The coming months will reveal whether Tata can successfully translate its ambitions into a product that captures the hearts and wallets of Indian consumers.

If they can, the Sumo 4×4 might just write a new chapter in the story of Indian off-roading, challenging the dominance of the Fortuner and Thar, and inspiring a new generation of adventure seekers to explore the road less traveled.

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