Maruti Invicto : In a move that has sent ripples through the Indian automotive market, Maruti Suzuki has launched its highly anticipated premium three-row utility vehicle (UV), the Invicto.
This launch marks Maruti’s entry into the premium MPV segment, directly challenging the dominance of the Toyota Innova, which has long been the go-to choice for large families and fleet operators alike.
Maruti Invicto Design and Exterior: Crafted Futurism
The Invicto exudes a commanding presence on the road, with its design philosophy aptly named “Crafted Futurism.” The front fascia features a distinctive NEXwave grille with a sweeping cross bar that seamlessly connects the twin LED headlamps, integrated with NEXTre’ LED DRLs.
This striking front end is complemented by a robust bumper and a prominent skid plate, emphasizing the vehicle’s SUV-like character.
The side profile showcases dynamic character lines and squared wheel arches housing impressive 43.18cm (17-inch) precision-cut alloy wheels.
At the rear, NEXTre’ LED tail lamps make a bold statement, further enhancing the Invicto’s premium appeal.
Available in four sophisticated colors – NEXA Blue, Mystic White, Majestic Silver, and Stellar Bronze – the Invicto offers a palette that caters to diverse tastes.
Interior: Luxury Meets Functionality
Step inside the Invicto, and you’re greeted by a world of luxury and refinement. The cabin features an all-black theme with rich Champagne Gold accents, creating a contemporary and elegant atmosphere.
The wide sweeping instrument panel is accentuated with rich detailing, exuding a sense of premium quality.
Comfort is paramount in the Invicto, with features such as:
Powered driver seat with memory function
Dual-zone climate control for front and rear rows
Ventilated front seats
Ottoman captain seats in the second row (7-seater variant)
Panoramic sunroof
Multiple storage spaces and charging ports
The Invicto also boasts a 10.1-inch Smartplay Pro+ infotainment system with wireless Apple CarPlay and Android Auto connectivity, ensuring that occupants stay connected on the go.
Maruti Invicto Powertrain: Efficiency Meets Performance
At the heart of the Invicto lies its revolutionary “Intelligent Electric Hybrid” system. This self-charging strong hybrid powertrain combines a 2.0L petrol engine with an electric motor, coupled to an e-CVT transmission.
The system offers multiple drive modes (EV, Normal, Eco, and Power), allowing for seamless transition between engine, hybrid, and electric drive modes.
Key performance figures include:
Combined power output: 180 hp
Torque: 188 Nm (petrol engine) + 206 Nm (electric motor)
Fuel efficiency: An impressive 23.24 km/l
This hybrid system not only delivers responsive performance but also aligns with Suzuki’s global vision of reducing carbon footprint, making the Invicto an environmentally conscious choice.
Safety: Setting New Standards
Maruti Suzuki has prioritized safety in the Invicto, incorporating a comprehensive range of features under the NEXA Safety Shield:
6 SRS airbags
360-degree view camera
Electronic Stability Control (ESC)
Hill Hold Assist
Tyre Pressure Monitoring System (TPMS)
All-wheel disc brakes
ISOFIX child seat anchorages
Additionally, the Invicto is the first Maruti vehicle to feature an Electronic Parking Brake as standard across all variants, further enhancing its safety credentials.
Variants and Pricing: Premium Positioning
The Invicto is available in three variants:
Zeta+ (7-seater): ₹24.79 lakh
Zeta+ (8-seater): ₹24.84 lakh
Alpha+ (7-seater): ₹28.42 lakh
(All prices are ex-showroom)
This pricing strategy positions the Invicto as a premium offering, competing directly with the higher variants of the Toyota Innova Hycross.
Maruti Invicto Market Impact and Competition
The launch of the Maruti Suzuki Invicto is set to shake up the premium MPV segment in India.
While it’s primarily aimed at challenging the Toyota Innova Hycross, it also competes with other three-row vehicles in a similar price bracket, such as the Mahindra XUV700, Hyundai Alcazar, and Tata Safari.
The Invicto’s entry into this segment is significant for several reasons:
It marks Maruti Suzuki’s foray into the premium MPV market, showcasing the company’s ability to produce upmarket vehicles.
The strong hybrid powertrain introduces advanced fuel-saving technology to a wider audience.
It provides a new option for customers looking for a luxurious family vehicle with the reliability associated with the Maruti Suzuki brand.
Maruti Invicto Exclusive Accessory Collection
To further enhance the premium appeal of the Invicto, Maruti Suzuki offers a range of exclusive accessories that enable customers to personalize their vehicle.
The new range of Genuine NEXA Accessories is available for both Alpha+ and Zeta+ variants of the Invicto in a new Signature Collection.
These accessories include:
Premium Body Cover
ORVM Garnish
Exhaust Garnish
Premium Back Door Garnish
Wheel Arch Moulding
Rear Skid Plate
Seat Covers
All-Weather Mats
Technology-focused accessories such as Wireless Phone Charger, Digital Video Recorder, and Car Air Purifier are also available, adding a modern touch to the accessory range.
Maruti Invicto Driving Experience
The Invicto promises a refined driving experience, thanks to its advanced hybrid powertrain.
The instant torque from the self-charging Intelligent Electric Hybrid system offers superior responsiveness and acceleration.
The multiple drive modes allow drivers to tailor the vehicle’s performance to their preferences and driving conditions.
The e-CVT transmission ensures smooth power delivery, while the hybrid system continuously monitors driving conditions to intelligently coordinate between the power sources as needed.
This results in a spirited yet sustainable drive, perfect for both city commutes and highway cruising.
Environmental Impact
With its hybrid powertrain, the Invicto aligns with Maruti Suzuki’s commitment to reducing carbon footprint.
The exceptional fuel efficiency of 23.24 km/l not only benefits the owner’s pocket but also contributes to lower emissions.
This makes the Invicto an attractive option for environmentally conscious consumers who don’t want to compromise on luxury and space.
After-Sales Support and Warranty
Maruti Suzuki’s extensive service network is a significant advantage for Invicto owners. The company’s reputation for affordable maintenance and widespread availability of spare parts adds to the overall value proposition of the vehicle.
The Invicto comes with a standard warranty package, and the Intelligent Electric Hybrid battery is covered by an 8-year/1,60,000 km warranty on the NiMH (Nickel-Metal Hydride) battery pack.
This extended battery warranty should alleviate concerns about the long-term reliability and cost of maintaining the hybrid system.
Future Prospects
The launch of the Invicto is part of Maruti Suzuki’s broader strategy to expand its presence in the premium segments of the Indian automotive market.
As mentioned by Hisashi Takeuchi, Managing Director & CEO of Maruti Suzuki India, the company plans to bring six SUVs by FY 2030-31, indicating a strong focus on the higher end of the market.
The success of the Invicto could pave the way for more premium offerings from Maruti Suzuki, potentially including electric vehicles in the future. It also demonstrates the company’s ability to leverage its partnership with Toyota to enter new segments with competitive products.
Maruti Invicto Conclusion
The Maruti Suzuki Invicto represents a significant milestone for India’s largest carmaker.
By entering the premium MPV segment with a feature-rich, technologically advanced vehicle, Maruti Suzuki is challenging the status quo and expanding its portfolio into more lucrative market segments.
With its blend of luxurious features, advanced hybrid technology, and competitive pricing, the Invicto has the potential to carve out a significant market share in the premium three-row segment.
It not only challenges the dominance of established players like the Toyota Innova but also sets a new benchmark for what customers can expect from a Maruti Suzuki vehicle.
As the Invicto hits Indian roads, it will be interesting to see how it fares against its competitors and whether it can replicate the success Maruti Suzuki has enjoyed in other segments.
One thing is certain: the premium MPV market in India has just become more exciting, and consumers now have another compelling option to consider when looking for a luxurious family vehicle.
The Maruti Suzuki Invicto is more than just a new model launch; it’s a statement of intent from India’s leading carmaker.
It showcases the brand’s ability to create vehicles that cater to the evolving needs and aspirations of Indian consumers, blending luxury, technology, and efficiency in a package that promises to redefine the premium MPV segment.